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Improving the Flow of a Volunteer Recruitment Process

Process Improvement

Improving the Flow of a Volunteer Recruitment Process

March 1, 2017 Posted by Christine 5 Comments

An effective and sustainable volunteer program should utilise resources in the most effiective way possible to support the achievement of organisational strategic objectives. Simultaneously it is imperative that volunteers are highly engaged and supported appropriately in meaningful roles in which they are able to flourish.

Applying a process improvement framework can be a useful method to developing a sustainable volunteer program and one to consider is Lean Six Sigma.

Lean Six Sigma is a combination of two robust process improvement methods: Lean and Six Sigma. Lean was developed by Toyota in the 1940’s and focuses on maximising value, reducing waste and simplifying and improving processes. Six Sigma was developed in 1986 by Motorola and is a method used to efficiently solve problems. At its core, Lean Six Sigma applies a process to define a problem, measure current performance and analyse the root cause of the problem to deliver improvements by implementing and sustaining effective solutions.

So, how can we apply the principles of Lean Six Sigma to improve a typical volunteer recruitment process?

A good starting point is to think of those applying to join your volunteer program as customers. What are their expectations of the volunteer program and is your current recruitment process delivering on these expectations? Consider the volunteer applicant and what is important to them when going through a volunteer recruitment process. Typically this would include being provided with accurate and detailed information about the role and its requirements, receiving an induction and training to prepare them appropriately and for the recruitment process to be engaging and not laborious. To gain insight into the specific requirements of your volunteer applicants and to gather feedback on your current process you may wish to speak with your existing volunteers through a survey or focus group.

To take a Lean Six Sigma view of potential improvements, a good basis is to conduct a thorough end to end review of all of the steps under your current volunteer recruitment process. It is important to include everyone who is involved in the process when mapping it out. This ensures steps aren’t overlooked and increases the buy in of those involved in implementing change to the current process. By documenting all the steps from initial enquiry to becoming a registered volunteer including paperwork, information sessions, checks, induction, training etc. you may highlight unnecessary processes, rework or bottlenecks which are slowing down the time it takes for an applicant to flow through the recruitment process. With this detailed understanding of your process, you can implement some of the typical Lean Six Sigma approaches to improving your volunteer recruitment process.

Some actions to consider to increase the flow of your volunteer recruitment process include:

  • Developing Standard Tools – Make common procedures and processes easy to perform by developing effective and repeatable tools e.g. interview templates, induction checklists and email templates for responding to enquiries.
  • Identify and address any delays in the process – Ask yourself what has caused the delay and what needs to happen to eliminate it. For example, are applicants waiting for training dates and if so why? Could pre-setting the dates of training at the commencement of the recruitment assist with reducing the delay as applicants will be aware and able to commit to the training dates early in the recruitment process?
  • Recruit based on organisational need – Recruiting more volunteers than required is a waste of your time and the volunteers. Complete a needs analysis and only recruit the number of volunteers you require for each role.
  • Eliminate unnecessary processes – By reviewing your recruitment process you may discover some processes which aren’t actually required. For example, for a role which isn’t working with vulnerable people or sensitive information are three references really required?
  • Identify and address rework – Are some portions of your volunteer recruitment process being repeated unnecessarily? Perhaps your use manual application forms which are completed by the applicant and then entered into the system by staff or an administration volunteer. Consider using a volunteer management system where applicants enter their details directly online, saving time and effort.
  • Introduce parallel processing – Are there any bottlenecks in your recruitment process that could be eliminated? For example, perhaps you have applicants waiting for their Police Checks to be returned. While they are waiting for their Police Check could they also attend an interview rather than waiting for the Police Check first?
  • Eliminating unnecessary handover or approval – Have a think about all of the people currently involved in the recruitment process and ask yourself who really needs to be involved.

Remember first impressions count. If your volunteers find the recruitment process hard, lengthy and painful; what mindset are they in when coming to volunteer at your organisation?

Please share your thoughts and any actions you have taken to increase the flow of your volunteer recruitment process.

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  • Jerome Tennille, CVA
    · Reply

    April 15, 2017 at 5:43 AM

    Christine,
    I have to say, I’m sad that it took me this long to find your website and blog. When it comes to volunteer management, “A good starting point is to think of those applying to join your volunteer program as customers,” to me, is how everybody ought to view volunteers. Volunteers are looking for opportunities in a nearly identical manner as someone shopping in a mall for a product. They’re looking for an good experience and from an organization that holds their personal values. Understanding that a volunteer is a customer of non-profit organizations is “truth” to me, and it’s what I’ve formed my entire philosophy behind. As a process oriented person, this article is what I feel most non-profit managers, coordinators and executive leadership need to read. If a process doesn’t exist allowing you to measure outcomes, you won’t be able to replicate what’s working, nor can you fix deficiencies in the recruitment and onboarding process.
    Great read!

    • Christine
      · Reply

      Author
      April 15, 2017 at 7:55 AM

      Hey Jerome
      Thank you for your enthusiastic comment. It’s wonderful to hear that this post resonated with you.
      As someone who also believes in the value of viewing volunteers as customers, are you happy to share any tips in applying this approach?

  • Humanology Recruitment
    · Reply

    October 13, 2020 at 12:46 PM

    Simple yet effective way in improving volunteer recruitment processes. It is now a must in filtering the right ones especially this pandemic we are now experiencing. Have the right procedure to screen and get the job done.

    • Christine
      · Reply

      Author
      October 13, 2020 at 1:14 PM

      Thank you for taking the time to read my blog and comment. Mapping out the process of volunteer recruitment can show any unecessary steps and steamline the process to the benefit of the volunteer and the organisation.

  • Matt Smith (MyPass)
    · Reply

    April 26, 2021 at 7:02 AM

    Great blog thanks Christine. An extension of this could be thinking about Volunteers as customers of the Volunteering Sector as a whole. They want a seamless and efficient experience across multiple Volunteer Involving Organisations, and don’t want to be re-keying the same information every time they engage with a new organisation. Having a ‘single source of truth’ record for each Volunteer is something that we have been told is critical, not just within each organisation, but across the industry. This empowers everyone to simplify, standardise and share (and ultimately ensure all stakeholders get a better outcome).

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About Flutterbye

Flutterbye’s vision is to empower volunteer involving organisations to reach their goals through effective volunteerism. Founded by Christine Spiers, Flutterbye aims to support those who work with volunteers by designing, delivering and improving volunteer programs.

CONTACT

Christine Spiers
Melbourne, Australia
christine.stankowski@flutterbye.com.au

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